The starting base salary for offers will depend on the candidate’s location, qualifications, skills, and experience. Depending on the position, equity and other forms of compensation may be provided as part of a total compensation package.

Important note: we have a broader range for this role as we exploring candidates across experience levels. Depending on experience and calibration, we may have some room for flexibility.

About Edia

Our mission is for every child to have an exceptional experience in school.

Edia is a Series A technology startup revolutionizing K-12 education with AI-driven solutions. We develop software to improve math education, tackle chronic absenteeism, and optimize MTSS processes for school districts. Today, Edia supports 150+ districts across the country (e.g. New York City, Miami, Fulton County, Denver, etc.).

About the Role

At Edia, we’re rethinking how learning happens, and that same spirit of discovery fuels how we approach marketing. We’re looking for a strategic, hands-on demand generation leader who’s eager to explore what modern B2B marketing can become when you have the freedom to experiment, follow the data, and learn fast.

This isn’t a “run the playbook” kind of role. It’s about building the playbook. You’ll have autonomy to test emerging channels, pilot new ideas, and discover what actually drives results for our audience. You’ll work with a leadership team that values curiosity, supports bold ideas, and funds thoughtful experimentation, not just quick wins.

What You’ll Do

You’ll have real creative and strategic freedom:

• Explore and experiment: Try new approaches, whether it’s AI-powered personalization, community-driven programs, intent-based plays, or something you invent along the way.

• Run meaningful experiments: Design and measure campaigns that reveal what works for our ICP and what doesn’t. We value insights as much as outcomes.

• Shape the strategy, not just execute it: Your learnings will directly influence how we define and scale demand generation.

• Build toward hybrid growth: Help us evolve demand generation to support both sales-led and product-led motions. This is an emerging space where few have real answers yet.

• Grow with the team: You’ll start as an individual contributor, but this is a foundational role. As we scale, you’ll have the opportunity to build the team, budget, and programs around what you’ve proven works.

You'll own and drive:

• Design and scale a multi-channel demand engine across digital, email, ABM, and lifecycle campaigns, prioritizing what the data shows is working.

• Build an experimentation framework to quickly test and learn from new channels, audiences, and creative ideas.

• Partner with Sales and RevOps to align on ICP insights, optimize funnel performance, and report on what’s driving real pipeline.

• Explore what product-led growth means for demand. Design campaigns and nurture flows that activate and expand self-serve users.

• Share what you learn. Create reporting and insights that help leadership decide where to double down.

• Shape the function as it grows. Help define how we invest in people, tools, or partners to scale what works.

Qualifications

• Proven B2B SaaS demand generation experience, with measurable pipeline and revenue impact.

• A point of view on what’s working now. You stay current, test new approaches, and separate hype from substance.

• Hands-on campaign execution skills in platforms like HubSpot, Clay, and paid media tools. You enjoy turning ideas into live programs.

• A data-driven yet experimental mindset. You measure what matters but aren’t afraid to move when signals are early.

• A growth mindset. You’re energized by the unknown and see learning as progress.

Bonus points for:

• Experience at a hyper-growth B2B SaaS company that's challenged traditional marketing approaches

• Familiarity with product-led growth motions or self-serve funnels

• A POV on where B2B marketing is headed (and what's overhyped)

Why Join Edia?

• High-impact role where you’ll shape the narrative of a fast-scaling ed-tech AI startup.

• Work closely with leadership and GTM teams to drive market success.

• Competitive compensation, equity, and benefits package.

• Hybrid-friendly work environment with flexibility on remote work.

Work Authorization: We are currently unable to sponsor or transfer work authorization for all jobs. If things change in the future, we'll be sure to update this section.

We appreciate your interest in Edia. Feel free to follow us on LinkedIn to learn more about what we're doing to improve education outcomes in the US.

Compensation Range: $100K - $185K