About The Renatural

The Renatural is a VC-backed, NYC-based beauty company revolutionizing the wig and hair extension industry. In the last 12 months, we’ve filed two new patents for upcoming releases — including a groundbreaking process that automates wig-making, combining precision engineering with craftsmanship.

We’re in a pivotal growth phase, building the foundation for accelerated scale. This is a rare opportunity to shape an early-stage, category-defining company.

Location: NYC

Reports to: Founder & CEO

Type: Full-time / In-person

About the Role

We’re seeking a creative, data-driven Director of Brand Marketing to lead go-to-market strategy alongside evergreen creative brand development. You’ll scale The Renatural’s next-gen wig products from launch onward — building a brand people obsess over, immerse themselves in and a growth engine that turns awareness into sustainable revenue.

You’ll lead dedicated marketing team across:

• Full-funnel marketing strategy and execution
• Brand and creative direction across channels
• Customer acquisition (organic + paid)
• Launch planning, influencer & stylist marketing
• Website, CRM, and lifecycle marketing
• Partnerships, events, and community activations

As a senior leader, you’ll collaborate with the CEO and department heads (Product, Operations, Engineering) to bring our vision to life and scale a beloved, culture-shaping beauty brand.

Key Responsibilities

Brand

• Define and evolve The Renatural’s brand identity, voice, and positioning
• Oversee all brand expressions (social, site, packaging, campaigns)
• Own the content calendar and manage cross-channel content creation
• Develop storytelling, PR, and activation strategies
• Build relationships with tastemakers, influencers, and aligned communities

Growth Marketing

• Hire a dedicated cross functional marketing team from the ground up to reach company goals
• Own topline growth targets, CAC, and retention
• Build and optimize marketing funnels across paid, organic, and owned channels
• Launch new products with integrated GTM strategies
• Optimize Shopify site, conversion flows, and customer journey
• Scale performance marketing with internal/external partners
• Lead attribution, analytics, and reporting with a focus on ROAS and retention

Who You Are

• 5+ years in brand, growth, or marketing at high-growth consumer companies (beauty, CPG, wellness, or tech-enabled products preferred)
• Experienced launching physical products with strong content + community angles
• Hands-on with paid media, email/SMS, influencer, and lifecycle marketing
• A strong operator who can both build systems and roll up your sleeves
• Familiarity with wigs as a product and industry

Nice to Have

• Experience with video-first marketing (Reels, TikTok, UGC)
• Background with stylists, salons, or medical hair solutions
• Existing network of agencies, creators, or beauty/culture press
• Proficiency with Shopify, Klaviyo, GA4, Meta Ads and ClickUp

Why Join Us

• Shape a category-defining beauty hardware company from the ground up
• Work with a small, mission-driven team with big ambitions and defensible IP
• Help redefine how millions experience confidence, identity, and convenience
• $160-$180k salary, equity, health, vision and dental insurance and can provide relocation cover fees

Email aasiyah@therenatural.com with your portfolio/decks or links to previous career defining work examples.