Location: NYC (In-person)

Type: Full-time

Salary: $100–130k + equity + benefits

Reports to: Director of Brand & Marketing + Founder

About The Renatural

The Renatural is a VC-backed, NYC-based beauty company revolutionizing the wig and hair extension industry. In the last 12 months, we’ve filed two new patents for upcoming releases — including a groundbreaking process that automates wig-making, combining precision engineering with craftsmanship.

We’re in a pivotal growth phase, building the foundation for accelerated scale. This is a rare opportunity to shape an early-stage, category-defining company.

About the Role

We’re hiring a Social Media Lead to own and grow The Renatural’s social presence across platforms and IRL. You’ll be both hands-on and highly creative — conceptualizing, producing, and publishing content while shaping the digital voice of a culture-defining beauty brand.

This isn’t just about posting. You’ll craft a narrative that makes The Renatural a premiere brand in beauty recognized for integrity and you’ll ensure our social presence converts cultural relevance into community, engagement, and growth.

What You’ll Do

• Own and execute The Renatural’s social media strategy across Instagram, TikTok, YouTube, and emerging platforms
• Create and manage high-quality, video-first content (Reels, TikToks, UGC, behind-the-scenes, tutorials)
• Build and nurture our community across digital and IRL spaces (stylists, salons, influencers, cultural tastemakers)
• Manage the content calendar and lead channel growth with a test-and-learn approach
• Partner with marketing, product, and creative teams on launches, campaigns, and activations
• Track and analyze performance to continuously optimize reach, engagement, and conversion
• Represent The Renatural as a next-gen cultural leader in wigs within beauty

Who You Are

• 4–7+ years in social media or digital marketing (beauty, fashion, or CPG preferred)
• A content creator at heart — you love ideating, filming, editing, and publishing content
• Strong knowledge of platform trends, social-first storytelling, and emerging formats
• Structured and analytical — you balance creativity with data-driven decision making
• Deep empathy for beauty consumers, with a passion for wigs, extensions, and identity-driven beauty
• Networked with creators, stylists, or culture press (a plus)

Why Join Us

• Shape the social presence of a category-defining beauty hardware company
• Work with a small, mission-driven team with big ambitions and defensible IP
• Help redefine how millions experience confidence, identity, and convenience
• Competitive salary ($100–130k), equity, health, vision and dental insurance, early team ownership

In addition you can email Aasiyah@therenatural.com with your portfolio, social handles, and a short note on why you’d be a fit.